The commercials are slightly different and highlight different weapons (pump-action shotgun, water grenade set), but the catchy tagline is the same: “The look… the feel… the sound… so real. En-ter-tech.” The cadence and music are unmistakably military, and the letters of Entertech appear on the screen in time to the rattle of a machine gun.
Zap-It was another Entertech gun line, the gimmick being that the “ammo” was disappearing ink. The first commercial is from 1987, before enactment of the orange tip law. Watch the kid pop out from behind the door and shoot the pleasantly bemused postman! (There were 18 postal killing incidents in the U.S. between 1983 and 1997. The first use of the phrase “going postal” in the media seems to date to 1993.)
The second commercial, from the early ’90s, features guns decked out in all the colors of the rainbow. The Death Wish fantasies of the Reagan era gave way to Clintonian sax appeal and Vanilla Ice brand hip-hop.





































