Archive for the 'Toy Fairs' Category

1986 Schaper Toy Fair Catalog: Animax

Animax-1

Animax-2

Animax-3

Animax-4

Animax-6

Decadent! Derivative! But look at that Bridge of Doom Playset and tell me you wouldn’t lock yourself in a room with it for hours on end, running your cheeks and fingers along the… Sorry, where were we?

Read the Animax story and see more amazing pics at Mel Birnkrant’s Animax page.

1982 Kenner Toy Fair and Pre-Toy Fair Catalogs: The Empire Strikes Back

Kenner TF 1982

Kenner TF 1982-2

Kenner TF 1982-3

Kenner TF 1982-4

Kenner TF 1982-5

Kenner TF 1982-6

Kenner TF 1982-7

Kenner TF 1982-8

Kenner TF 1982-9

Kenner TF 1982-10

Kenner TF 1982-11

Kenner TF 1982-12

Kenner Pre 1982-1

Kenner Pre 1982-2

Kenner Pre 1982-3

Kenner Pre 1982-4

Kenner Pre 1982-5

Kenner Pre 1982-6

Kenner Pre 1982-7

Kenner Pre 1982-8

Kenner Pre 1982-9

I don’t really need to say anything, do I?

There are some different pages and variations in the pre-toy fair catalog, including a spread of the mail-away Action Figure Display Arena. I didn’t think you’d mind if I posted that too.

I’ll shut up now. Happy Friday.

Future Magazine #3 (July, 1978): New York Toy Fair, Filmation’s Flash Gordon

Future Life #3 FC

Future Life #3 IFC

Future Life #3 TOC

Future Life #3 IBC

Future Life #3 BC

Future Life #3 pg. 14

Future Life #3 pg. 15

Future Life #3 pg. 20

Future Life #3 pg. 21

Future Life #3 pg. 22

Future Life #3 pg. 23

Future Life #3 pg. 24

Future Life #3 pg. 25

Future magazine, later called Future Life, was published from 1978 to 1981 for a total of 31 issues. It featured a combination of science fiction commentary and criticism, futurism/futurology, interviews with luminaries in relevant fields, and space exploration/travel activism. I’ve got about half of the run at this point, as well as a number of other cool sci-fi mags of the era. I’ll be scanning and posting them as time allows.

Above you’ll find the front cover of Future #3, as well as the inside front cover, table of contents, inside back cover, and back cover. (Click pages to enlarge.)

After that there’s a short piece on the Annual Toy Fair in New York (1978) discussing the post-Star Wars sci-fi trend, led by the “real stars of the show,” Mego and Kenner. I find it revealing that “three buildings with grown adults playing with toys for two weeks” is referred to as a “seeming impossibility.”

On the same page there’s a blurb on Gerard K. O’Neill and the formation of his Space Studies Institute (SSI), a non-profit organization “designed to help research the subject of space habitation.” I talked about O’Neill and his initiative here.

Following that is a feature on Filmation’s Flash Gordon, originally planned as a made-for-television animated movie. NBC later decided to turn the production into an animated TV series that ran for two seasons starting in 1979. Upon cancellation of the series in 1982, NBC went back to the original material and assembled it for a prime time movie, Flash Gordon: The Greatest Adventure of All. Neither the series nor the movie is currently available on DVD. You can see the series intro here. Watch the movie (pretty sophisticated for the time, and fun) on YouTube.

Interestingly, the producers at Filmation could not secure the necessary funding from NBC for the project, so they offered producer Dino De Laurentiis “exclusive distribution in Europe as a theatrical film” in exchange for additional backing. Laurentiis promptly agreed and “injected himself into the legal maneuver of obtaining the rights to the Alex Raymond [creator of Flash Gordon] comic strips.” Filmation ended up with animated and TV rights, while Laurentiis secured feature film rights. He immediately began working on the live-action Flash Gordon (1980).

You’ll find a nice homage and issue-by-issue synopsis of Future/Future Life at Weimar World Service, John Zipperer’s website.


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