First time I’ve seen this particular package and the “collecting box.” What’s wrong with a rubber band or a shoebox?
For many consecutive weekends in 1980 a neighbor girl and I would walk to the local liquor store and buy as many of the ESB packs as we could afford. During the week I would comb the house and the car for loose change, squirrel away what I was supposed to be using for milk at school, rake through hundreds of pay phone slots, try to sell old football cards. I had most of series one (red border) and series two (blue border), but I don’t think I had any of series three (yellow border).
You can see all the series one cards, as well as a whole bunch of classic card and geek ephemera, at jeffliebig‘s Flickr.
(Images via eBay)