Toys in the Wild: G.I. Joe: A Real American Hero (1982)

G.I. Joe 1982

Hasbro’s 1982 G.I. Joe relaunch marked the beginning of probably the greatest action toy line ever produced. Series one consisted of 16 figures (including four vehicle drivers and the mail-in Cobra Commander), seven vehicles, the (flimsy as hell) Sears exclusive Missile Command Headquarters, and a Collector Display Case.

Here we see the Mobile Missile System (MMS) and Heavy Artillery Laser (HAL) in their natural habitat, a cluttered, wood-paneled living room (or den) centered by a TV whose four channels came in relatively clearly only when the cranky rabbit ear antenna was coaxed into the perfect position. (Can anyone make out who’s/what’s on the screen? My first thought was Barney Miller.)

G.I. Joe MMS 1982

G.I. Joe HAL 1982

In the bookcase behind the happy kid, more evidence of the flora and fauna of early ’80s America: 8 tracks and board games, Mastermind among them.



(Original photo via Brotherwolfe (Kary Nieuwenhuis)/Flickr; G.I. Joe images via Yo Joe!)

3 Responses to “Toys in the Wild: <em>G.I. Joe: A Real American Hero</em> (1982)”

  1. 1 leftylimbo May 6, 2013 at 5:51 pm

    Yes! Those two exact toys were my intro to the GI Joe line as well. Super awesome. Then I got the jeep not long after, and it could tow them with the hitch!

  1. 1 Toy in a Box: Raiders of the Lost Ark Map Room Adventure Set (1982) | 2 Warps to Neptune Trackback on July 19, 2013 at 2:20 pm

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