Hasbro’s 1982 G.I. Joe relaunch marked the beginning of probably the greatest action toy line ever produced. Series one consisted of 16 figures (including four vehicle drivers and the mail-in Cobra Commander), seven vehicles, the (flimsy as hell) Sears exclusive Missile Command Headquarters, and a Collector Display Case.
Here we see the Mobile Missile System (MMS) and Heavy Artillery Laser (HAL) in their natural habitat, a cluttered, wood-paneled living room (or den) centered by a TV whose four channels came in relatively clearly only when the cranky rabbit ear antenna was coaxed into the perfect position. (Can anyone make out who’s/what’s on the screen? My first thought was Barney Miller.)
In the bookcase behind the happy kid, more evidence of the flora and fauna of early ’80s America: 8 tracks and board games, Mastermind among them.
(Original photo via Brotherwolfe (Kary Nieuwenhuis)/Flickr; G.I. Joe images via Yo Joe!)
Yes! Those two exact toys were my intro to the GI Joe line as well. Super awesome. Then I got the jeep not long after, and it could tow them with the hitch!
lol, Mastermind is one of those games that I totally remember seeing both the board and commercials to in the ’70s…just never played it though. Have you seen the Australian Mastermind commercial from 1989? Haha!