Williams Electronics Trade Ads (1982)

Williams 1982

Williams 1982-2

Williams 1982-3

Williams 1982-4

What a brilliant display of golden age video game marketing. Almost all service businesses had cabinets by ’82, but those businesses had to choose between a whole bunch of different game manufacturers. Williams (Defender, Stargate, Joust, Robotron, Sinistar) was one of the big names.

Is dad reading the Bible in the before shot of the first ad? And who the hell is that in the blue shirt? Pat? I had a handheld or two by ’82, but nothing compared to a row of cabinets. Just hearing the attract mode noises made life so much more exciting.

Check out the lady on the left peering curiously at the kids in the grocery store. She’s thinking: “Video games in the supermarket? What a great idea! Now I can bring my kids and spend way more money!”

The third ad is my favorite. Look how bored they are with one another until the cocktail cabinets arrive. And the guys at the coin-op-less bar are so miserable not because they’re stag, but because all the games are taken.

Fourth ad: Ruffles bags haven’t changed much, I guess. See all the beautifully pristine comic books on the spinner rack? That’s Captain America #268 second from the bottom.

(Images via The Arcade Flyer Archive)

1 Response to “Williams Electronics Trade Ads (1982)”

  1. 1 Comic Book Spinner Racks, 1982 | 2 Warps to Neptune Trackback on July 22, 2013 at 1:29 pm

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