1978 Spiegel Catalog: Star Wars, Shogun Warriors, Star Bird, and More

Spiegel 1978-1

Spiegel 1978-2

Spiegel 1978-3

Spiegel 1978-4

Spiegel 1978-5

Catalog diving never gets old. We were conditioned at an early age, and the sight and smell of these filmy, glossy pages is like the ringing of Pavlov’s buzzer.

I was surprised to see that the Micronauts Battle Cruiser ($19.95) was more expensive than the Death Star ($17.95). Mego just couldn’t recover after rejecting the Star Wars license, although I think the Micronauts line, even in its last throes, is more creative.

I love the Super Joe toys, including Terron, shown at the bottom of the second page. You can see commercials here and here.

The “Sonic Ear” is new to me. It amplifies sound, which is pretty lame, but what a great looking gun to take into a space battle.

Don’t miss the Fonz watch—the strap is denim-colored, naturally—on the last page.

(Images via Yesterday’s Ads/eBay)

8 Responses to “1978 Spiegel Catalog: <em>Star Wars</em>, Shogun Warriors, Star Bird, and More”


  1. 1 Alec June 11, 2014 at 5:12 pm

    Those Sonic Ears were always in the catalogues — I only ever encountered one once in the wild. It worked AMAZINGLY well for a plastic toy. Unfortunately there wasn’t much around to eavesdrop on.

  2. 3 Tom Beiter June 13, 2014 at 3:37 am

    Shouldn’t the Fonzie watch strap have been made of leather?

  3. 5 Patrick Turner June 14, 2014 at 12:49 am

    I had Terron and Stretch Armstrong! Stretch broke and “bled” on my bookshelf. I remember his blood took the paint off with it.

    • 6 2W2N June 14, 2014 at 1:51 am

      You’re lucky the blood didn’t eat through your entire house. God knows what was in that stuff.

      Terron is uniquely silly, and thus awesome.

  4. 7 Joshua Raymond June 14, 2014 at 7:59 pm

    Man, this is great. It’s like they went to my house when I was a kid and took photos of my toy collection! From these pages, I had:

    Page 1
    Most of the Star Wars figures
    The X-Wing and the Tie-Fighter
    The Starbird Spaceship
    The Micronauts Battle Cruiser
    Time Traveler Micronauts

    Page 2
    Shogun Warrior Raydeen
    Super Joe Commander
    Stretch Armstrong

    Page 3
    Sonic Ear

    Page 4
    Energized Spider-Man
    Spider-Copter
    Mego Batman, Robin, Superman, and Spider-Man

    Page 5
    Mickey Mouse Watch


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