Pabst Brewing Company T-Shirt Ads (1980)

Pabst 1980

Pabst 1980-3

Pabst 1980-5

Pabst 1980-4

Pabst 1980-2

Here’s the irony: Holoubek Studios was a very popular Milwaukee-based t-shirt company throughout the 1970s. In 2005, almost immediately after selling the company, President Brian Holoubek formed a new company called Heavy Rotation. He had decided that “today’s young consumer has a natural affinity for the ‘retro’ look” after spotting one of his father’s old designs selling in a New York boutique for $90.

Drink up.

(Images via Antique Paper Shop/eBay)

4 Responses to “Pabst Brewing Company T-Shirt Ads (1980)”


  1. 1 contradextraavenue July 5, 2014 at 7:33 am

    Ok, I’ll admit it. I drink PBR, and I’d wear any of these shirts. I already have retro shirts from Utica Club and Genessee Cream Ale…


  1. 1 Real Living Rooms, 1971 – 1981 | 2 Warps to Neptune Trackback on November 12, 2015 at 3:44 pm

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