Here’s the irony: Holoubek Studios was a very popular Milwaukee-based t-shirt company throughout the 1970s. In 2005, almost immediately after selling the company, President Brian Holoubek formed a new company called Heavy Rotation. He had decided that “today’s young consumer has a natural affinity for the ‘retro’ look” after spotting one of his father’s old designs selling in a New York boutique for $90.
Drink up.
(Images via Antique Paper Shop/eBay)
2 Warps to Neptune 
Ok, I’ll admit it. I drink PBR, and I’d wear any of these shirts. I already have retro shirts from Utica Club and Genessee Cream Ale…
I’ve got no problem at all with Pabst. I used to drink Lucky Lager.
Dare you to wear the shorts.
Those shorts would be fitting attire for a fancy-schmancy microbrew tasting event. In that case, I might just do it.