The ads are via Roboplastic Apocalypse, the most comprehensive robot toy site on the internet. Notice that Santa is riding the Viper in the first ad, followed by his other outer space reindeer. Very clever.
The last ad features Combatra, the priciest item on the Shogun Warriors menu, selling mostly at high end department stores for $49.99 or more. There’s a great entry on the toy at CollectionDX, where I got the pictures below. Click on the link to see all five vehicles combine into a giant robot, long before Matchbox’s Voltron entered the fray.