Archive for the 'Catalogs' Category



1977 J.C. Penney Christmas Catalog: Matchbox Combat Zone Playset and Thundershift 500

1977 JCPenny Christmas page404

1977 JCPenny Christmas page405

The Matchbox Combat Zone was a play case only. You had to buy all the vehicles separately. I guess it’s a riff on the Marx war sets, but not a very good one.

I don’t think I had the Thundershift 500, but I remember playing with one. “Control vehicle speed with the shifter—a strong stroke sends your car through the tunnel and on to victory.”

If that doesn’t sound familiar, take a look at this video.

It’s a lot more fun when you’re racing someone.

(Catalog images via WishbookWeb)

(Video via cozythunder1/YouTube)

1977 J.C. Penney Christmas Catalog: Space: 1999, Micronauts, and Shogun Warriors

The Eagle 1 has landed yet again. It was the space toy to have pre-Star Wars, clearly, and it’s still one of the coolest spaceships ever. I suspect many of the Eagle kids didn’t even watch Space: 1999, a frigid British series that moved about as fast as an ice shelf, but we dug anything that happened in space, and if we had some imagery and a prop or two, well, that was all we needed to riff on—for days, months, years.

The more I see the Micronauts line, the more I realize how influential and exceptional it was. I’ve talked before about the lack of a back story making them more exotic and attractive. In fact, they’re downright strange, as translucent beings from “the endless frontier” should be. The catalog describes them as “fanciful galactic travelers… fully jointed so they can cope with situations in any dimension.” I love it.

I had the Astro Station. These missiles, and Micronauts missiles in general, were the best (i.e. fastest, truest, heaviest) in the toy universe, and the launchers were detachable, so you could mix and match with other toys.

The Shogun Warriors never did much for me, but they were tall and their fists shot off. I guess that’s something.

(Catalog images via WishbookWeb)

1979 Sears Christmas Catalog: The Empire Strikes Back Bedding and Star Wars Toys

Do you think the kids in these photos got to take home some loot?

(Source: WishbookWeb)

1979 Sears Christmas Catalog: Play-Doh’s Fuzzy Pumper Monsters

Yes, yes, yes. Sadly, I never got to pump any fuzz back in the day, but lots of kids did. They pumped the fuzz, shaved it, rolled it up into a ball, licked it, ate it. The fuzz was good. The fuzz was salty. Just watch the kids in this commercial pump fuzz. They’re happy as hell. If adults pumped this much fuzz, we’d have world peace in a week.

(Image source: WishbookWeb)

(Video source: BlytheWorld1972)

1979 Sears Christmas Catalog: Fantom 4 Hovercraft and Cox Starcruiser UFO

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SearsWishbook.1979C.P620

SearsWishbook.1979C.P621

I’m dying to see footage of these babies, especially the Starcruiser, which apparently “flies into space under its own power.” You actually had to put fuel into this thing.

Holy shit! I found it. Look at the son of a bitch go.

(Images via the ever delectable WishbookWeb)

(Video via F3Aflyer)

1979 Sears Christmas Catalog: Marx Play Sets and The Incredible Hulk Play Case

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SearsWishbook.1979C.P611

I think this is the last year the major catalogs sold Marx playsets, thanks to Kenner’s revolutionary Star Wars toy line. The Iwo Jima Jungle Mountain looks exactly the same as Navarone, except that Navarone is a grey-blue.

The Hulk Play Case looks even lamer and junkier than the Buck Rogers one I had. These cases were made of vinyl, and the attachments were cardboard.

I like how they used Godzilla’s foot to demonstrate elastic Superman.

(Image via WishbookWeb)

1979 Sears Christmas Catalog: Micronauts and Buck Rogers Toys

First of all, the Rocket Tubes. Remember when our parents went to the bank and put their deposits in those plastic cylinder things, which were then deposited into a mailbox-looking thing and sucked (literally) through a pneumatic system into the bank? Well, that’s what these rocket tubes do. The commercial I found (via FuzzyMemoriesTV) is gnarly, but apparently it’s for an earlier version without the launching spaceships.

I love all the Micronauts stuff. It was a quirky, imaginative line. I remember having only one or two of the diecast metal figures, really heavy—they’re not here, but you can peruse them at BugEyedMonster.

I said in another post that I didn’t remember the Buck Rogers toys, but I instantly recognized the Star Fortress. It was made of incredibly flimsy cardboard, and the buildings folded and stuck clumsily into the base with tabs.

How do I love thee, WishbookWeb? Let me count the ways…

1979 Sears Christmas Catalog: Big Trak and Rom

The Big Trak was kind of lame, to be honest, but if I found one on my doorstep I would probably start weeping with glee. Why make me pre-program my space vehicle to go places instead of letting me remote control it the whole damn time? At least give me both options, right? I guess it gave kids the idea that they were computer programmers, and that in the future this experience would get them hired by NASA to drive a much bigger space vehicle around the fields and mountains of Mars. Hell, maybe the Mohawk Guy had a Big Trak!

Ah, Rom. Sir, you are no Micronauts.

1980 J.C. Penney Christmas Catalog: Lego Space and The Empire Strikes Back

As I’ve said before, Lego Space may be the best toy line ever. Beta-1 Command Base, I would like to stroke your box. Come hither.

As for Empire, I had the Imperial Attack Base, the Tauntaun (subtitled “the Weird Hoth Snow Creature” in the catalog), and the Snowspeeder. I guess I opted for the all-Hoth experience.

I remember hearing that the radio-controlled Sand Crawler was a flop, but I don’t think I ever saw it in action. It was way too expensive, and clearly a gimmick.

(All images via WishbookWeb. Click to enlarge.)

1980 J.C. Penney Christmas Catalog: Stompers and Team America Dirt Bikes

Surely you remember the Stompers commercial (via oscartripe):

I also remember the Master Caster (#7 in the catalog) commercial, although I can’t find it anywhere. See the set at Toys You Had.

These hand cranked dirt bikes were bloody fantastic. They tumbled head over heels, righted themselves, jumped, tumbled, bowled over action figures, and kept right on going. Check it (via MrVintageToy).

(Catalog images via WishbookWeb. Click to enlarge.)


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