Toy Aisle Zen (1980): Dungeons & Dragons Computer Labyrinth Game, Super Simon, Perfection, and More

Toy Aisle 1977-2

The D&D Computer Labyrinth Game was not a big seller, as you can see. It was expensive, and D&D hadn’t yet gone viral in the kid world. Here it is with Dark Tower in the 1981 Montgomery Ward Christmas Catalog for $44.88.

1981 Montgomery Ward Christmas Catalog P490

Super Simon was in the same catalog for $37.99. The non-electronic games pictured—Ideal’s Rebound, Galoob’s Pro Pinball, Perfection (scared the crap out of me when that board shot up)—were much cheaper.

The photo is alluring, but also frustrating: all of those aisles in the background forever unexplored, all of those endcaps flush with eternally unidentifiable carded toys.

(First image via Historic Images/eBay)

10 Responses to “Toy Aisle Zen (1980): <em>Dungeons & Dragons Computer Labyrinth Game</em>, <em>Super Simon</em>, <em>Perfection</em>, and More”


  1. 1 Fractalbat October 2, 2013 at 3:10 pm

    A friend of mine had the D&D game. We played the heck out of it, despite it not being very good. Sometimes we said to heck with the game and just built mazes of our own.

    Sadly I never had Dark Tower. I’ve never even played it. I’ve long wanted to try it.

    • 2 2W2N October 2, 2013 at 3:27 pm

      I gave Dark Tower kind of a bad rap in a post last year, but it was a cool game that was inspired by the D&D game. If I had to choose, I’d rather have Dark Tower.

      If only we could create some kind of network that would allow us to trade these old board games around. They’re too expensive to buy.

  2. 3 Jason October 2, 2013 at 5:23 pm

    My Dark Tower is still packed away in the vault somewhere. If I ever get around to unpacking boxes, I’ll probably have enough show-and-tell to start my own retro blog. In the meantime, for those who are looking for a modern Dark Tower experience, there’s an emulator app for Android called Droid Tower: https://play.google.com/store/apps/details?id=com.mow.droidtower

    • 4 2W2N October 2, 2013 at 5:27 pm

      Holy crap! The emulator!

      It’s only retro if you weren’t there the first time around. You were there, so it’s history.

      • 5 Jason October 2, 2013 at 5:36 pm

        Fair enough. Poor choice of words, then.

        In some ways though, I never left.

        • 6 2W2N October 2, 2013 at 5:59 pm

          Exactly. That’s exactly what I mean. We never left, so it’s not retro or vintage – it’s just part of us, part of our continuing history.

          Sorry, the whole fashionable “geek culture” and “retro” thing is driving me nucking futs (retro cereal, retro Legos, retro cosplay). Didn’t mean to come off like a prick.

          • 7 Jason October 2, 2013 at 6:41 pm

            Understandable. I get pretty ticked at the current “cool to call oneself a nerd/geek” phenomenon, too. Don’t get me started on Big Bang Theory…

  3. 8 christian October 7, 2013 at 3:34 am

    I got the D&D Computer Labyrinth for a birthday but it didn’t work right and I could already tell I might not want it so I got….something else…


  1. 1 Kid Scores Dungeons & Dragons Computer Labyrinth Game for Birthday, Circa 1981 | 2 Warps to Neptune Trackback on June 9, 2014 at 2:21 pm

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