Archive for the 'Knockoff Toys' Category

Robots, Lasers & Galaxies: Avatar, Exceller, Exnon, and Radon (Imperial, 1984)

imperial toys robot warrior

imperial toys robot warrior-2

imperial toy avatar

imperial toy exnon

imperial toy robots

Radon is a radioactive element, so that’s kind of scary and cool, but Exceller? Nobody likes an overachiever. I wonder if Exnon comes from Xenon, another element. Switching the ‘x’ and the ‘e’ gives it a crunchier sound, and it’s easier for kids to say. I can just see some guy in a cheap suit looking at his kid’s chemistry textbook and rattling off names for his company’s knockoff robots.

Then again, Avatar is a pretty Hindu word meaning a god who comes to Earth and assumes human form. Too bad Jim Cameron’s shitty movie ruined it forever.

The art on the cards is smart and polished. The robots themselves are not, but they didn’t have to be. Notice the line at the bottom: “Scaled to play with all fantasy figures”. The kids could figure that out from one look at the package, but the parents (and grandparents, etc.) couldn’t. And knockoffs were what the parents brought home either (1) thinking they were the real deal, or more likely (2) as a stop gap measure to keep us from pestering them for the real deal, which was either too expensive, perpetually out of stock, or both.

There was a “battle beast” line in this series as well. I’m keeping an eye out.

Marty Toy: Mighty Taka-Kanaka (1984)

taka-kanaka marty toy

taka-kanaka marty toy-2

It’s not a Transformer, people. It’s a Change-Able Robot. Totally not the same thing.

Super Team of the Universe (I’m Not Joking) and Marty Toy

super team of the universe

They’re not Masters of the Universe. They’re Super Team of the Universe. There’s a big difference. I don’t see a Marty Toy label, but the figures, weapons, logo, and bullet-pointed printing match the Warriors of the Galaxy set.

It seems Marty Toy made a living, though probably not a very good one, sucking after the popular toys of the day. Bend-A-Bots, anyone?




Dude’s name is BONGG, with two G’s. I do enjoy the cloud of fire in the background, and what looks to be splashing lava, and the encroaching (but not the least bit menacing) UFOs. This is the toy equivalent of a B movie, and B movies are one of my special obsessions.

Oh, and allow me to introduce my good friend, Mr. H2O.

mr h20

He’s got “pump action hand shooting moveable arms,” and his “turnable” head shoots water “to the left, right and straight forward.” I simply can’t abide robots who shoot water only to the left, or only to the right, or only straight forward. Any water-shooting robot worth his H2O is able to fire in all three directions.

Marty Toy, now that I’ve found you, I’m never going to let you go.

(Images via Action Figure Archive and Toy Nerds)

Marty Toy: Warriors of the Galaxy Electronic Fantasy Action Playset (1983)

Warriors of the Galaxy 1983

Warriors of the Galaxy 1983-2

Warriors of the Galaxy 1983-3

Warriors of the Galaxy 1983-4

warriors of the galaxy-3

warriors of the galaxy-4

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warriors of the galaxy-6

warriors of the galaxy-7

Who needs Masters of the Universe when you can have the much cooler knock-off, Warriors of the Galaxy? The playset format was nearly obsolete by ’83, and that’s probably why I’ve never seen this thing before or heard of Marty Toy. In 2013, however, the set is a real beauty, and I badly want to hear the “6 electronic battle sounds.”

I don’t know why our golden heroes and galactic demons would want to swing a mace when laser cannons are available, but I find it endearing. The figures have a unique design, too, and they’re super detailed. I love it all.

(Images via eBay and Action Figure Archive)




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